Since 2012, Insight Advantage has been selected to work with a wide range of brands spanning multiple sectors including FMCG, retail (online & in-store), financial services, media & broadcasting, motoring, entertainment & music, residential property, B2B publishing, B2B trade shows & conferences, media agencies, PR agencies and even other research businesses. 


From start-up businesses through to multi-national brands, clients value Insight Advantage's approach to their business challenges.

Andrew Smith, Founder & Lead Researcher 

With over 25 years of quantitative and qualitative research experience, Andrew founded Insight Advantage in 2012.

Prior to establishing Insight Advantage, Andrew headed insight and data teams focused on digital brands, culminating in a position 
as Research Director at 
the Digital Property Group, 
a division on A&N Media
and DMGT.

Andrew is a Certified Member of the Market Research Society (MRS) 
and actively involved in the MRS Mentoring Scheme.

Access to senior researchers and expertise

Given Andrew's experience working across both client and agency sectors, we 
are able to call on a 
wealth of expertise and research tools to tackle B2C or B2B projects.

Andrew takes the lead 
on all projects, ensuring
that clients have access to
an experienced research
 and data professional throughout the lifetime of their project, not just at
the pitch meeting! 

Insight Advantage Ltd is registered as a data controller with the  Information
Commissioner's Office (ICO).

Independent, flexible and bespoke research solutions

As an independent agency, 
Insight Advantage is not 
obliged to promote any specific templated approaches. Each research project is bespoke, utilising
a broad range of quantitative and qualitative research approaches and tools.

Placing consumers, clients and market dynamics at the heart of any project, our approach is always flexible, 
is not restricted to normal office hours and can even evolve as insights are uncovered. 

Share by: